I received a shock this week when I enquired as to how much it would cost to advertise in the London Underground. (Proper) marketing is phenomenally expensive. A TV program a few days ago said that the average Hollywood blockbuster spends around £36 million pounds on advertising. By contrast I’ve just spent about a ton on some high-resolution posters. This represents my entire marketing budget:
I wrote a list of all the best places to put posters in order to gain the maximum effect. Most of them appear to be illegal (which is a shame). Working on the assumption that it’s better to apologise after the fact than to ask permission I set about spreading my message of literary joy.
Initially I’ve started fairly tame and flyered a few phone-boxes…more daring schemes to follow in the next few days…
The throbbing night-life metropolis that is Reading high-street.