Harrassing shoppers

The site www.guerrillaguru.co.uk has some great ideas for guerrilla marketing – one of which is Blue-jacking i.e. using the bluetooth functionality on mobile phones to send photos to complete strangers within the immediate vicinity.

Obviously this could be quite alarming / annoying for the recipient, so timing and location are important:

Timing: after work when people are in less of a rush.

Location: near books so as to catch the right target audience.

Yesterday evening I found myself walking around Piccadilly’s Waterstones mailing people at random with this:blue-jack3.jpg

After a few tense moments I received my first reply: ‘Sod off,’ and a second: ‘I have informed a member of staff.’

It was then that it dawned on me – as bluetooth only has a reach of about 10 metres it would be relatively easy to work out who was sending the messages. A number of people were already giving me suspicious glances. Calmly and with cat-like precision I ran to the toilets and locked myself in one of the cubicles. A few moments later there were footsteps outside and I heard a voice whisper: ‘I think he’s in there.’ A couple of carefully executed grunts seemed to allay suspicion.

‘Is this a spectacular failure,’ I asked myself, ‘or was infamy the objective here?’

Either way the best course of action was a swift exit.

Back on the ground floor I decided to send just one more. A phone beeped in front of me and a woman stared from her phone directly at me. I had my hands in my pockets, was dressed like a slightly posh burglar and looked as guilty as sin.

I winked and bolted for the door…

Latest Google searches: ‘Marketing to illiterates’ – ‘Gangrene’


Filed under Books, Guerrilla Marketing

2 responses to “Harrassing shoppers

  1. Winslie Gomez

    What a hoot!

  2. A brave attempt! I quite like the idea of loads of cell phones going off in a quiet bookshop – maybe you could try a library or a funeral next time!!! (joke)

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