…But for a technical hitch here is the best piece of guerrilla marketing ever…
I work around the corner from the Old Vic theatre. Kevin Spacey and Jeff Goldblum are currently appearing in a play called ‘Speed the plow.’ Today whilst out for lunch with a colleague Kam we passed a man in cycling gear and dark glasses walking a dog.
‘Did you see who that was?’ Kam asked excitedly.
‘Only Kevin Spacey!’
Now, I’m of the opinion that most famous people probably get brassed off with the proletariat continuously gawping at them, so I didn’t make a big deal out it. Twenty minutes later Kam nudged me a second time. ‘Look, there he is again, sitting outside Cafe Nero.’
Back in the office we told the team about our celebrity spot.
‘You should give him a copy of your book,’ another colleague Nick suggested.
‘I’d be embarrassed.’
‘Alright, I’ll do it then and pretend I’m you.’
I hastily scrawled ‘Hey Kevin – Love your work,’ on the inside cover and handed it to Nick. When he re-appeared sometime later without the book I asked how he’d got on.
He told me that he’d approached grinning from ear to ear and said ‘I’ve got a present for you – a book that I wrote.’
Unfortunately at this point our lack of ground-work was exposed. Kevin said ‘Thanks…what’s the book about?’ to which Nick replied with ‘Er…smuggling or something,’ before running off.
So there you go…not the most flawless of executions…but Kevin Spacey! Keyser Soze himself (for anyone who’s not seen ‘The Usual Suspects’ I have just ruined the twist).
At this moment a copy of The Melting Pot is either residing in the dressing room of a Hollywood A-lister, or else is nestling in a bin somewhere in South London!
I’ll be out tomorrow lunchtime combing the streets for Jeff…