‘Serendipity…’

…Not just a crap romantic comedy starring John Cussack – Also the main theme of this week’s guerrilla marketing. I found a site called bookcrossing.com where you can register/review a book and then leave it somewhere (anywhere in the world) for other members to find, read, review and then leave somewhere else, (Obviously you tell each other where it is!) The idea being you can track where a book goes and effectively leave its success or otherwise to chance.This probably isn’t going to hugely boost sales (or possibly not at all), but it does seem like a good way to reach new readers, and it’s free.

As an experiment – I’ve left the first copy on the bookshelf of a local pub:

www.BookCrossing.com/373-5608783

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